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Direct Mail

What's in the post? Direct Mail can be more precisely related to more specific marketing situations than any other advertising media.

Whatever heading it falls under advertising, fundraising, public relations or sales promotion. Direct Mail scores time after time against other media. It's more selective. It's more flexible. It's more easily controlled. Its results are more easily measured. For these reasons, and particularly because costs can be related so directly to achievements, Direct Mail comes into its own when you need to see every pound of your budget stretching as far as it will go.